Privacy Policy
Legal Information

We are committed to protecting your personal information
1. Introduction & General Terms

Data Analytics Sweden AB is committed to protecting your personal information when you are using our site. We want our site to be safe and enjoyable. This Privacy Policy relates to our use of any personal information you provide to us via phone or text, by email, in letters or correspondence. It also relates to our use of any personal information you provide to us online. We sometimes need to collect information about you.

This Privacy Policy explains the following:

  • what information Data Analytics Sweden AB may collect about you;
  • how Data Analytics Sweden AB will use information we collect about you;
  • when Data Analytics Sweden AB may use your details to contact you;
  • whether Data Analytics Sweden AB will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on Data Analytics Sweden AB website and how you can reject these cookies.

Data Analytics Sweden AB is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the “data protection laws”).

2. Who are we?

Data Analytics Sweden AB is and Software Solutions and Website Design company based in Malmö, Sweden. When we refer to ‘’we’’ or ‘’our’’ or ‘’Data Analytics’’ we are referring to Data Analytics Sweden AB.

3. What information will Data Analytics collect about me?

By submitting your details, you enable Data Analytics (and where applicable its contractors) to provide you with the services, activities or online content you select.

Please note that sometimes we will require you to provide additional personal information. When we do this we will provide further information as to why we are collecting your information and how we will use it.

Data Analytics also uses cookies (see section 13 below for details) and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet) from visitors to Data Analytics website.

4. How will Data Analytics use the information it collects about me?

Data Analytics will use your personal information for a number of purposes including the following:

  • for “service administration purposes”, which means that we may contact you for reasons related to the service, activity or online content you have  shown an interest in;
  • to contact you about a submission you have made, including any content you provide);
  • to provide you with information about our services, activities or online content;
  • to use IP addresses to identify the location of users, to block disruptive use, to establish the number of visits from different countries and to determine whether you are accessing the services from the UK or not. to analyse and improve the services offered on our website;
  • to provide you with the most user-friendly navigation experience. Data Analytics may also use and disclose information in aggregate (so that no individuals are identified) for marketing and strategic development purposes; and

Where Data Analytics proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for the use of your personal information for purposes other than those listed above.

5. When will Data Analytics contact me?

Data Analytics may contact you:

  • in relation to any service or online content you have signed up for in order to ensure that we can deliver the services to you;
  • in relation to any correspondence we receive from you or any comment or complaint you make about our products or services;
  • for marketing purposes, where you have agreed to this (see section 6 below).

6. Will I be contacted for marketing purposes?

Data Analytics will only use your information for marketing purposes, or to promote new services, activities or online content where you have agreed to this.

7. Will Data Analytics share my personal information with anyone else?

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in section 8 below.

Generally, we will only use your information within Data Analytics. However, sometimes we may use third parties to process your information on our behalf. Data Analytics requires these third parties to comply strictly with its instructions and Data Analytics requires that they do not use your personal information for their own business purposes, unless you have explicitly consented to the use of your personal information in this way.

8. Offensive or inappropriate content on our website

If you post or send offensive, inappropriate or objectionable content anywhere on or to our website or otherwise engage in any disruptive behaviour on any of our services, we may use your personal information to stop or block such behaviour.

Where Data Analytics reasonably believes that you are or may be in breach of any applicable laws (e.g. because content you have posted may be defamatory), Data Analytics may use your personal information to inform relevant third parties such as your employer, school email/internet provider or law enforcement agencies about the content and your behaviour.

9. What if I am a user aged 16 or under?

If you are aged 16 or under, please get your parent/guardian’s permission before you provide any personal information to Data analytics. Users without this consent are not allowed to provide us with personal information.

10. How long will Data Analytics keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Data Analytics.

11. Can I find out what personal information Data Analytics holds about me?

Under the Data Protection Act you have the right to request a copy of the personal information Data Analytics holds about you and to have any inaccuracies corrected. (We charge £10 for information requests and require you to prove your identity with 2 pieces of approved identification). We will use reasonable efforts to supply, correct or delete personal information about you on our files.
Please address requests and questions about this or any other question about this Privacy Policy to the Data Protection Officer, Optima Systems ltd, Optima House, Spindle way, Crawley, West Sussex RH10 1TT.(Email:

12. What if I am accessing Data Analytics website outside the UK?

Data Analytics website is published in the UK by Optima Systems Ltd as All personal information submitted by users outside the UK to Data Analytics will be processed in accordance with this Privacy Policy (and any local terms that apply to certain areas of the site). Where there is a conflict, the local terms will apply.

Cookies Policy

a. What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (referred to here as a “device”) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other website. Many website do this whenever a user visits their website in order to track online traffic flows. On Data Analytics website, cookies record information about your online preferences and allow us to tailor our website to your interests.

During the course of any visit to Data Analytics website, the pages you see, along with a cookie, are downloaded to your device. Many website do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

b. How does Data Analytics use cookies?

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. Data Analytics uses this type of information to help improve the services it provides to its users. All third parties are strictly required not to use any information for their own business or other purposes (see section 6 above).

c. Third Party Cookies in embedded content on Data Analytics pages

Please note that during your visits to Data Analytics website you may notice some cookies that are not related to Data Analytics or our contractors. When you visit a page with content embedded from, for example, YouTube you may be presented with cookies from these website. Data Analytics does not control the dissemination of these cookies. You should check the third party website for more information about these.

Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to website to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests.

A uniform standard has not yet been adopted to determine how DNT requests should be interpreted and what actions should be taken by website and third parties. Data Analytics will continue to review DNT and other new technologies and may adopt a DNT standard once available.

Company Information


Amiralsgatan 20
211 55 Malmö

Contact Details

Telephone: +46 (0)40 120 101 / Email:

Data Analytics Sweden AB is registered in Sweden, Corporate ID no 556937-5859 / VAT reg. no SE556937585901