Privacy Policy
Legal Information

We are committed to protecting your personal information
1. Introduction & General Terms

Data Analytics Sweden AB is committed to protecting your personal information when you are using our website and to do so in accordance with the requirements of the General Data Protection Regulation (GDPR).  We want our website to be safe and enjoyable. This Privacy Policy relates to our use of any personal information you provide to us via phone or text, by email, in letters or correspondence. It also relates to our use of any personal information you provide to us when you use this website.

This Privacy Policy explains the following:

  • what information Data Analytics Sweden AB may collect about you;
  • how Data Analytics Sweden AB will use information we collect about you;
  • when Data Analytics Sweden AB may use your details to contact you;
  • whether Data Analytics Sweden AB will disclose your details to anyone else;
  • your choices regarding the personal information you provide to us;
  • the use of cookies on Data Analytics Sweden AB website and how you can reject these cookies.

Data Analytics Sweden AB is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the General Data Protection Regulation.

Data Analytics Sweden AB website may from time to time contain hyperlinks to websites owned and operated by third parties. These third-party websites have their own privacy policies and are also likely to use cookies and we therefore urge you to review them. They will govern the use of personal information you submit, which may also be collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third-party website and your use of such website is at your own risk.

2. Who are we?

Data Analytics Sweden AB is an IT Consultancy company offering bespoke software solutions. In addition, we also provide network support and maintenance and web site design and maintenance.

When we refer to ‘’we’’ or ‘’our’’ or ‘’Data Analytics Sweden AB’’ we are referring to Data Analytics Sweden AB.

3. What information will Data Analytics collect about me?

By submitting your details, you enable Data Analytics Sweden AB (and where applicable its contractors) to provide you with the services, activities or online content you select.

Please note that sometimes we will require you to provide additional personal information. When we do this, we will provide further information as to why we are collecting your information and how we will use it.

Website usage information is collected using cookies (see section 12 below for details) and collects IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the internet) from visitors to Data Analytics Sweden AB website.

4. How and when will Data Analytics use the information it collects about me?

Data Analytics Sweden AB will use your personal information for the following:

  • to contact you about a submission you have made via the “Contact” form on our website, including any content you provide;
  • to provide you with information about our services which you have requested;
  • to use IP addresses to identify the location of users, to block disruptive use, to establish the number of visits from different countries and to determine whether you are accessing the services from the UK or not;
  • to analyse and improve the services offered on the Data Analytics Sweden AB website;

Data Analytics Sweden AB may contact you:

  • in relation to any correspondence we receive from you or any comment or complaint you make about Data Analytics Sweden AB products or services;
  • for marketing purposes, where you have agreed to this (see section 6 below)

5. Will I be contacted for marketing purposes?

Data Analytics Sweden AB will only use your information for marketing purposes, or to promote new services, activities or online content where you have completed the “Contact” on-line form on our website.

6. Will Data Analytics Sweden AB share my personal information with anyone else?

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies) or as described in section 8 below. Your information will be stored securely on our servers which are protected by industry standard encryption. We will only use your information within Data Analytics Sweden AB.

We will not share your information with other companies. We will not sell your information to other companies.

7. Offensive or inappropriate content on Data Analytics Sweden AB website

If you post or send offensive, inappropriate or objectionable content anywhere on or to Data Analytics Sweden AB website or otherwise engage in any disruptive behaviour on any Data Analytics Sweden AB service, Data Analytics Sweden AB may use your personal information to stop such behaviour.

Where Data Analytics Sweden AB reasonably believes that you are or may be in breach of any applicable laws (e.g. because content you have posted may be defamatory), Data Analytics Sweden AB may use your personal information to inform relevant third parties such as your employer, school email/internet provider or law enforcement agencies about the content and your behaviour.

8. What if I am a user aged 13 or under?

If you are aged 13 or under, please get your parent/guardian’s permission before you provide any personal information to Data Analytics Sweden AB. Users without this consent are not allowed to provide us with personal information.

9. How long will Data Analytics Sweden AB keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as is set out in any relevant contract you hold with Data Analytics Sweden AB.   Personal data held is subject to regular review.  Data about you is only stored in the UK.  We will delete personal data if it has not been used or there has been no contact for six years.

10. Can I find out what personal information Data Analytics Sweden AB holds about me?

Under the General Data Protection Regulation, you have the right to request a copy of the personal information Data Analytics Sweden AB holds about you and to have any inaccuracies corrected. We will use reasonable efforts to supply, correct or delete personal information about you on our files. Data Analytics Sweden AB will make no charge for any valid subject data request.

Please address requests and questions about this or any other question about this Privacy Policy to the Data Protection Controller, Data Analytics Sweden AB, Optima House, Spindle Way, Crawley, West Sussex RH10 1TT. (Email: gdpr@optima-systems.co.uk).

Subject data access requests will be dealt with within one month from receipt of the request.

11. What if I am accessing Data Analytics Sweden AB website outside the UK?

Data Analytics Sweden AB website is published in the UK by Data Analytics Sweden AB as Optima-systems.co.uk.  All personal information submitted by users outside the UK to Data Analytics Sweden AB will be processed in accordance with this Privacy Policy.

12. Cookies Policy - Information Data Analytics Sweden AB collects from you

In Detail

a. What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer, tablet or mobile phone (referred to here as a “device”) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by another website. Many websites do this whenever a user visits their website to track online traffic flows.

During any visit to Data Analytics Sweden AB website, the pages you see, along with a cookie, are downloaded to your device. This enables us to find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

b. How does Data Analytics Sweden AB website use cookies?

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide you with a better user experience. Data Analytics Sweden AB uses this type of information to help improve the services it provides to its users. All third parties are strictly required not to use any information for their own business or other purposes (see section 6 above).

c. Third Party Cookies in embedded content on Data Analytics Sweden AB pages

Please note that during your visits to Data Analytics Sweden AB website you may notice some cookies that are not related to Data Analytics Sweden AB or Data Analytics Sweden AB.’s contractors. When you visit a page with content embedded from, for example, YouTube you may be presented with cookies from these websites. Data Analytics Sweden AB does not control the dissemination of these cookies. You should check the third-party website for more information about these.

Types of cookies

First party cookies

First party (or standard) cookies are set by the website, you are visiting, and they can only be read by that site.

Third party cookies

Third party cookies are set by a different organisation to the owner of the website you are visiting. For example, the website might use a third-party analytics company who will set their own cookie to perform this service. The website you are visiting may also contain content embedded from, for example YouTube and these sites may set their own cookies.

Session cookies

Session Cookies are stored only temporarily during a browsing session and are deleted from the user’s device when the browser is closed.

Persistent cookies

This type of cookie is saved on your computer for a fixed period (usually a year or longer) and is not deleted when the browser is closed. Persistent cookies are used where we need to know who you are for more than one browsing session.

Flash cookies

Data Analytics Sweden AB does not use this type of cookies.  However, many websites use Adobe Flash Player to deliver video and game content to their users. Adobe utilise their own cookies, which are not manageable through your browser settings but are used by the Flash Player for similar purposes, such as storing preferences or tracking users.

Flash Cookies work in a different way to web browser cookies (the cookie types listed above are all set via your browser); rather than having individual cookies for particular jobs, a website is restricted to storing all data in one cookie. You can control how much data can be stored in that cookie, but you cannot choose what type of information can be stored.

13. Do Not Track (DNT) browser setting

DNT is a feature offered by some browsers which, when enabled, sends a signal to a website to request that your browsing is not tracked, such as by third party ad networks, social networks and analytic companies. This website does not currently respond to DNT requests.

14. Changes to Data Analytics Sweden AB's Privacy Policy

This Privacy Policy may be updated from time to time, so you may wish to check it each time you submit personal information to Data Analytics Sweden AB. The date of the most recent revisions will appear on this page. If you do not agree to these changes, please do not continue to use the Data Analytics Sweden AB website to submit personal information to Data Analytics Sweden AB. If material changes are made to the Privacy Policy, we will notify you by placing a prominent notice on the website.

Company Information

Address

Amiralsgatan 20
211 55 Malmö
Sweden

Contact Details

Telephone: +46 (0)40 120 101 / Email: info@data-analytics.se

Data Analytics Sweden AB is registered in Sweden, Corporate ID no 556937-5859 / VAT reg. no SE556937585901